{"id":1538,"date":"2026-06-07T15:49:52","date_gmt":"2026-06-07T15:49:52","guid":{"rendered":"https:\/\/solosophie.estaciondiseno.es\/?page_id=1538"},"modified":"2026-06-07T21:41:15","modified_gmt":"2026-06-07T21:41:15","slug":"doritos","status":"publish","type":"page","link":"https:\/\/solosophie.estaciondiseno.es\/index.php\/doritos\/","title":{"rendered":"Doritos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1538\" class=\"elementor elementor-1538\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e716e68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e716e68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-024982b\" data-id=\"024982b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d710d8b elementor-widget elementor-widget-image\" data-id=\"d710d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/frontalbolsa-1024x819.jpg\" class=\"attachment-large size-large wp-image-414\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/frontalbolsa-1024x819.jpg 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/frontalbolsa-300x240.jpg 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/frontalbolsa-768x614.jpg 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/frontalbolsa-1536x1229.jpg 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/frontalbolsa-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524dcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524dcd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-452506f\" data-id=\"452506f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee520e1 elementor-widget elementor-widget-heading\" data-id=\"ee520e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DORITOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23de669 elementor-widget elementor-widget-text-editor\" data-id=\"23de669\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28c7c77\" data-id=\"28c7c77\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-568f3f0 elementor-widget elementor-widget-text-editor\" data-id=\"568f3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"p-rc_789f927918eed1d0-151\" data-path-to-node=\"5\"><span data-path-to-node=\"5,0\">I developed this packaging redesign for Doritos to change how young urban consumers interact during snack breaks<\/span><span data-path-to-node=\"5,2\">. Shifting away from passive consumption, the project uses the concept \u00abDisfruta la locura\u00bb (Enjoy the madness) to turn a normal routine into a shared visual escape<\/span><span data-path-to-node=\"5,4\">.<\/span><\/p><p data-path-to-node=\"5\">\u00a0<\/p><p id=\"p-rc_789f927918eed1d0-152\" data-path-to-node=\"6\"><span data-path-to-node=\"6,0\">The creative direction applies surrealism to packaging by twisting everyday shapes into something strange and playful<\/span><span data-path-to-node=\"6,2\">. For the \u00abSabores Sorpresa\u00bb (Mystery Flavors) edition, the layout features a distorted cityscape mixed with a giant surrealist mouth that frames the central chip<\/span><span data-path-to-node=\"6,4\">. The design utilizes a vibrant palette of intense reds, yellows, and sky blues, using forced perspectives and geometric lines to catch the eye<\/span><span data-path-to-node=\"6,6\">.<\/span><\/p><p>\u00a0<\/p><p id=\"p-rc_789f927918eed1d0-153\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">To make the snack interactive, I added a prominent QR code on the back of the bag that takes the consumer experience beyond the physical wrapper<\/span><span data-path-to-node=\"7,2\">. This connects to a promotional webpage where friends can debate, guess, and submit the mystery flavor profiles they think they found<\/span><span data-path-to-node=\"7,4\">. Ultimately, this project allowed me to combine physical packaging design with digital interaction to build a highly engaging sensory campaign<\/span><span data-path-to-node=\"7,6\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f0b71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8f0b71\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66d260e\" data-id=\"66d260e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e99a9f elementor-widget elementor-widget-image\" data-id=\"8e99a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/ambasbolsas-1024x819.jpg\" class=\"attachment-large size-large wp-image-415\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/ambasbolsas-1024x819.jpg 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/ambasbolsas-300x240.jpg 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/ambasbolsas-768x614.jpg 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/ambasbolsas-1536x1229.jpg 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/ambasbolsas-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DORITOS Packaging&nbsp; I developed this packaging redesign for Doritos to change how young urban consumers interact during snack breaks. Shifting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1538","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/comments?post=1538"}],"version-history":[{"count":7,"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages\/1538\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages\/1538\/revisions\/1865"}],"wp:attachment":[{"href":"https:\/\/solosophie.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/media?parent=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}