{"id":1536,"date":"2026-06-07T15:49:36","date_gmt":"2026-06-07T15:49:36","guid":{"rendered":"https:\/\/solosophie.estaciondiseno.es\/?page_id=1536"},"modified":"2026-06-07T21:30:20","modified_gmt":"2026-06-07T21:30:20","slug":"doni","status":"publish","type":"page","link":"https:\/\/solosophie.estaciondiseno.es\/index.php\/doni\/","title":{"rendered":"Doni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1536\" class=\"elementor elementor-1536\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf329f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf329f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de06724\" data-id=\"de06724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d152b7a elementor-widget elementor-widget-image\" data-id=\"d152b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/posesreal-1024x576.png\" class=\"attachment-large size-large wp-image-416\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/posesreal-1024x576.png 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/posesreal-300x169.png 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/posesreal-768x432.png 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/posesreal-1536x864.png 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/posesreal-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3b2bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a3b2bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfa99ad\" data-id=\"dfa99ad\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57e08ed elementor-widget elementor-widget-heading\" data-id=\"57e08ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DONI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d977227 elementor-widget elementor-widget-text-editor\" data-id=\"d977227\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Illustration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1081d0b\" data-id=\"1081d0b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19b1c7 elementor-widget elementor-widget-text-editor\" data-id=\"f19b1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"p-rc_e884209e49c36493-133\" data-path-to-node=\"5\"><span data-path-to-node=\"5,0\">I designed Doni as a corporate mascot project for Decathlon, focusing on the company&#8217;s core values of vitality, authenticity, innovation, and sports accessibility for everyone<\/span><span data-path-to-node=\"5,2\">. The goal was to build a friendly, active character that connects with all types of everyday athletes and highlights the joy of staying in motion<\/span><span data-path-to-node=\"5,4\">.<\/span><\/p><p>\u00a0<\/p><p id=\"p-rc_e884209e49c36493-134\" data-path-to-node=\"6\"><span data-path-to-node=\"6,0\">The character&#8217;s development started with conceptual sketches exploring round, teardrop shapes directly inspired by the curves of the Decathlon brand logo<\/span><span data-path-to-node=\"6,2\">. Doni is a 29-year-old gender-neutral being from a highly active, positive alien species called the Thloni<\/span><span data-path-to-node=\"6,4\">. To keep the character down-to-earth and relatable, Doni&#8217;s backstory is simple and humorous: they are currently unemployed, live in their mom&#8217;s basement, and love trying out new sports to find their true calling and inspire others to get moving under the slogan \u00ab\u00a1Act\u00edvate!\u00bb<\/span><span data-path-to-node=\"6,6\">.<\/span><\/p><p>\u00a0<\/p><p id=\"p-rc_e884209e49c36493-135\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">The visual identity manual includes a complete technical breakdown, from colorimetry and a grayscale sheet to a model turnaround, emotional expressions, active poses, and a silhouette test<\/span><span data-path-to-node=\"7,2\">. I used a core palette of vibrant blues paired with stark black and white to ensure the character remains easily recognizable across different mediums<\/span><span data-path-to-node=\"7,4\">. Finally, I designed real-world applications for the mascot, showing how Doni functions as an interactive shopping helper on the Decathlon website, a fun addition to social media campaigns, and a graphic element on physical products like water bottles<\/span><span data-path-to-node=\"7,6\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deb6f1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb6f1f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dedc1f0\" data-id=\"dedc1f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fde0a68 elementor-widget elementor-widget-image\" data-id=\"fde0a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/caras-1024x576.png\" class=\"attachment-large size-large wp-image-417\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/caras-1024x576.png 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/caras-300x169.png 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/caras-768x432.png 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/caras-1536x864.png 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/05\/caras-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55fc4fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55fc4fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a6b64\" data-id=\"67a6b64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc398de elementor-widget elementor-widget-image\" data-id=\"fc398de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/mumac-1024x683.jpg\" class=\"attachment-large size-large wp-image-814\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/mumac-1024x683.jpg 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/mumac-300x200.jpg 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/mumac-768x512.jpg 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/mumac-1536x1024.jpg 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/mumac-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b39133e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b39133e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb7b85a\" data-id=\"eb7b85a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-687caef elementor-widget elementor-widget-image\" data-id=\"687caef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/donimu-1024x683.jpg\" class=\"attachment-large size-large wp-image-813\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/donimu-1024x683.jpg 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/donimu-300x200.jpg 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/donimu-768x512.jpg 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/donimu-1536x1024.jpg 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/donimu-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0873d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0873d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b83cb8d\" data-id=\"b83cb8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be04b96 elementor-widget elementor-widget-image\" data-id=\"be04b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1024\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL-832x1024.jpg\" class=\"attachment-large size-large wp-image-815\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL-832x1024.jpg 832w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL-244x300.jpg 244w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL-768x945.jpg 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL-1248x1536.jpg 1248w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL-1664x2048.jpg 1664w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/MUMOVIL.jpg 1725w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-580b709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"580b709\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c16be01\" data-id=\"c16be01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbcd636 elementor-widget elementor-widget-image\" data-id=\"bbcd636\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/doni_ta-1024x576.png\" class=\"attachment-large size-large wp-image-1849\" alt=\"\" srcset=\"https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/doni_ta-1024x576.png 1024w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/doni_ta-300x169.png 300w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/doni_ta-768x432.png 768w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/doni_ta-1536x864.png 1536w, https:\/\/solosophie.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/doni_ta-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DONI Illustration I designed Doni as a corporate mascot project for Decathlon, focusing on the company&#8217;s core values of vitality, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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