I developed this packaging redesign for Doritos to change how young urban consumers interact during snack breaks. Shifting away from passive consumption, the project uses the concept «Disfruta la locura» (Enjoy the madness) to turn a normal routine into a shared visual escape.

The creative direction applies surrealism to packaging by twisting everyday shapes into something strange and playful. For the «Sabores Sorpresa» (Mystery Flavors) edition, the layout features a distorted cityscape mixed with a giant surrealist mouth that frames the central chip. The design utilizes a vibrant palette of intense reds, yellows, and sky blues, using forced perspectives and geometric lines to catch the eye.

To make the snack interactive, I added a prominent QR code on the back of the bag that takes the consumer experience beyond the physical wrapper. This connects to a promotional webpage where friends can debate, guess, and submit the mystery flavor profiles they think they found. Ultimately, this project allowed me to combine physical packaging design with digital interaction to build a highly engaging sensory campaign.